The popular manufacturer of personal organizers came to Scope with a fun challenge: to redesign their stand-alone display to meet the new demands of warehouse style office supply stores.
Scope took into consideration a lot more than the basics, however. There were licensing agreements to be aware of that called for exacting quality control with printing, structural concerns in the warehouse environment, not to mention the marketing opportunities in such a venue.
We responded with a six-color package with a structure strong enough to handle stacking and display responsibilities, using both a new packaging dynamic with the materials and a new printing method to keep the graphics sharp.
Now all of Day Runner's in-store displays workday in and day out.